Design system · Mark exploration
Five marks. One chosen.
Each one is shown at 96, 32 and 16 pixels, on light and dark, and inside the widget button a brand would put on its product page. Option 1, Twin, was chosen on 4 September 2026 and is now the mark everywhere.
Option 1 · chosen
Twin
Two rings, slightly offset. You and your digital version. The overlap reads as a lens or a mirror.
Overlapping circles are a common shape in logos (Mastercard uses two discs). Ours are outlines and thinner, but check the trademark.
Light
Dark
Option 2
Figure
A ring with a tiny standing figure. Says avatar instantly, even at 16 pixels, and works as an app icon.
Closest to a generic profile icon. The proportions of the figure are what make it ours.
Light
Dark
Option 3
Split
One ring cut in two. The real half and the digital half. Very ownable and quiet.
Abstract. It needs the name beside it for a while before it is recognised alone.
Light
Dark
Option 4
Orbit
A ring with a solid dot on its edge, like the handle you drag to turn the avatar. Says 360° without words.
The dot has to stay big enough at small sizes or it disappears.
Light
Dark
Option 5
Eclipse
A ring with a solid disc rising into it. Something coming into view. Strong contrast, reads at any size.
Reads a little corporate if the disc gets too large.
Light
Dark
All five are drawn on the same grid with the same stroke, so the comparison is fair. Once you choose, the winner replaces the ring everywhere and gets refined at each size by hand.